Monday, October 13, 2014

Moodboard, metrics and timeline

Between Tuesday and Thursday  my group members and I separately gathered imagery that reflects the mood that we feel the pamphlet should have. Below is some of the imagery I had gathered.

What caught my eye in the above example is how the information is almost laid out in a timeline style. I made me wonder if this would work for us since time is a factor within our content of meals. The zoomed in image shows the illustration style. I believe that a flat style/minimal style would work best because the focus should be on the text not the overly detailed graphics. 

The image above shows how bright colors can be paired and how we may be able to section off the largest section of our pamphlet. 



When looking I tried to find infographics that displayed a lot of information successfully and figured out how. I noticed the use of icons to break up large quotes in the above example.


This graphic shows how we can use bright colors successfully and it also gives off an inviting feel which is what we hope for in our piece.


While we are leaning towards a "funner" mood this piece shows how to layout text. 




The last three images shows the color, style and mood I felt we should use to convey our ideas; through bright color, large expressive text and graphics.


On Thursday when we regrouped we looked at everyone's findings and created a combined moodboard of the images and graphics that best describes our future deliverable. Sam compiled it and added short pullout to explain the thought behind it.


Also, we revised our timeline due to the trip into Lancaster this coming Thursday. 

Week 9:

Tuesday, October 21: Each of us will come to class with sketched layouts and design elements. We will work on combining our ideas during class.

Thursday, October 22: Work day to Layout Brochure/start case study

Week 10:

Tuesday, October 28: Continue work

Thursday, October 30: Have all files complete.


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