Sunday, October 26, 2014

Brochure Progress

 Below are screenshots of the ai. brochure files.


Front cover and Back


Above is our first iteration of the covers that Kelly created. Below are the current versions. I thought that the red and yellow worked better with our overall food feel over the green. Since the idea of vertical and horizontal headers exist throughout the piece I thought that it should be included on the covers. I also enlarged the copy on the back and highlighted the extensions of each site. 



First Fold

           Before                                                                      After
Initially in our "blueprint"of the layout we thought that the facts sections would go on the first fold of the brochure, we placed it there based on its importance. Once we created the the other sections and placed content we realized that we need more space for the Meal Plan options section, especially because of how confusing the many plans can be. With this knowledge, we chose to switch the two locations. The Meal Plan Options is on the second fold while the facts is now located on the bottom of the last fold. Above to the right is our current version. We broke the information down by which students can have the plan then we listed them vertically so the students can compare the information. We have the source at the bottom in case the user would like more information.


Second Fold


The second fold consists of the Meal times and allowance graphic that I created. Based off of group mate and peer feedback I added a title to match the style of the map, numbers in case the user did not realize the graphic was based off of a clock, and we decided on a pullout for the map (the dashed line) so I applied it to this graphic to match.

Final Fold


Below is the original map graphic that Sam created. She chose the colors and location of information. As stated before this screenshot shows how the meal plan option information was squished at the bottom of this page.
To the left is a screenshot of my workspace. It shows the changes I made to the content on the artboard compared to the content to the right of it.




Above is the current version of the last fold. The screenshot above shows the guides that the whole group uses on our documents to remind us where the folds will be. The guides assist us in not placing any important information in those locations, in case it is not readable. The screenshot also shows the change in the bottom section. That section now contains facts about flex and the dining plan. I revised the map slightly upon adding the dashed line; I switch the locations of the information for the Campus Grill and Anchor because otherwise the lines would overlap.



Below is the document that will be printed besides the map document above. This document is based off of the original brochure and helps us with the placement of each section so it folds correctly.


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